about
Hey there, I'm Alexander. I'm a senior product designer at Boulevard. Here you'll find all the stuff I've been up to over the years, including professional projects, passion projects, and one-off experiments.
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2026 Aug
2024 Apr
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More projects
Order among chaos: Building a design system that lasts
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Four years managing Boulevard's design system and how I forged it into the source of truth for the entire product development team.
Mobile comeback: from 3.5 to 4.8 stars
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Rebuilt how Boulevard ships mobile and redesigned the app's most-used screen, taking the Professional app's App Store rating from 3.5 to 4.8.
Visual charting: designing intuitive experiences beyond everyday interactions
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MedSpa providers marked up more than 18,000 charts in Boulevard by April 2024, after we swapped paper face diagrams and third-party apps for a pin-first markup tool built for iPad.
There's an app for that
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See how I amped up design for A Cloud Guru's mobile app on phones and tablets
Building a community
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View a full case study on how to build a healthy community by design
The Reel: Sports Highlights
See how I enabled sports fans to browse, follow, and share their favorite highlight clips
Resamplr sound library
Take a look at how I designed and developed an audio sample store from the ground up
Cat shelf bracket
Check out this thing I made for my little guy so he can be happier exploring indoors