Hey there, I'm Alexander. I'm a product designer at Boulevard. Here you'll find all the stuff I've been up to over the years, including professional projects, passion projects, and one-off experiments.
Work experience
Boulevard
Senior Product Designer • - Present
Design lead on the Professional Experience team responsible for Boulevard's provider mobile app and the forms and clinical tools used by salons, spas, and MedSpas. Built and manages Boulevard's design system.
Pluralsight
Product Designer • -
Stayed on after Pluralsight acquired A Cloud Guru. Led design for the A Cloud Guru mobile app: rebuilt its design system in modern Figma and shipped learning paths and search on phones and tablets.
A Cloud Guru (acquired by Pluralsight)
Product Designer • -
Led research and design for a rebuilt community forum, designed to replace about 500 course-specific rooms with vendor-based discovery, better search, and moderation tools.
Linux Academy (acquired by A Cloud Guru)
Product Designer • -
Primary designer across the platform, including the enterprise features that drove business adoption.
Education
Rochester Institute of Technology
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BFA, New Media Design
Skills & interests
Software
Figma (design systems, prototyping, plugin development), FigJam, Storybook, Adobe Creative Suite, and motion graphics. Comfortable in code: HTML and CSS/Sass.
Processes
Discovery planning, customer interviews, prototype and usability testing, jobs-to-be-done, card sorting, co-design workshops, analytics-informed design, and accessibility.
Interests
Programming, 3D modeling, music production, hardware projects, language learning, and my cat and dog, Nano and Lily.
Case studies
Boulevard Senior Product Designer • Jul 2022 - Present
Order among chaos: Building a design system that lasts
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Four years managing Boulevard's design system and how I forged it into the source of truth for the entire product development team.
Mobile comeback: from 3.5 to 4.8 stars
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Rebuilt how Boulevard ships mobile and redesigned the app's most-used screen, taking the Professional app's App Store rating from 3.5 to 4.8.
Visual charting: designing intuitive experiences beyond everyday interactions
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MedSpa providers marked up more than 18,000 charts in Boulevard by April 2024, after we swapped paper face diagrams and third-party apps for a pin-first markup tool built for iPad.
A Cloud Guru Product Designer • Dec 2019 - Jul 2022
There's an app for that
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See how I amped up design for A Cloud Guru's mobile app on phones and tablets
Building a community
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View a full case study on how to build a healthy community by design
Student work Rochester Institute of Technology • Aug 2014 - May 2018
The Reel: Sports Highlights
See how I enabled sports fans to browse, follow, and share their favorite highlight clips
Resamplr sound library
Take a look at how I designed and developed an audio sample store from the ground up
Side projects
Cat shelf bracket
CAD
Check out this thing I made for my little guy so he can be happier exploring indoors